Social media platforms have revolutionized the way people connect and communicate with each other, but they have also become notoriously unpredictable. The constant changes in algorithms, rules, and policies can significantly impact the reach, engagement, and visibility of content, making it challenging for companies to maintain consistent growth. Not to mention, the emergence of new social media platforms and the shifting preferences of users can quickly render established platforms obsolete.
Don’t worry – with a more strategic approach, it’s not all doom and gloom!
In today’s fast-paced marketing landscape, we are finding that the most successful companies, at all stages, have three key elements in place:
1. Chief Marketing Officer (CMO)
Companies that are focused on growth, need an expert to lead its marketing strategy, not a tactic-focused specialist. Transformational companies’ success rests on prioritizing the collective strengths across the organization. As “chief dot connectors” chief marketing officers use the strengths of your full team taking accountability for the brand promise across the customer journey. We get that not all companies are ready for a full-time CMO which is why we step in as your fractional team and help companies improve in a more systemized and strategic way to help achieve sustainable growth by maximizing the customer experience and delivering incomparable customer interactions at every touch point.
“I always say, ‘Show me the ROMI!’…The return on marketing investment.” – Dara Treseder, CMO of Autodesk
2. Owned Data
Investing in the ability to collect and analyze owned customer data gives companies more control over their marketing efforts and makes them less vulnerable to the changing tides of third-party platforms. By not relying solely on third-party platforms to collect and manage user data, you gain a better understanding of consumer behavior, are able to identify trends, and tailor marketing efforts to meet their needs more rapidly.
Frustrated by stagnant growth and feeling bound by the “algorithms” a Latinx Media Startup focused on bringing authentic family recipes to users, approached Ona Media to help increase monthly traffic to their website to unlock revenue earned from advertisers. We built an automated lead capturing infrastructure and launched a campaign which grew their owned data by almost 15% in just 30 days. This has now been replicated numerous times and is sustainably increasing organic traffic to their website.
3. Built to Scale
As a business grows, it becomes increasingly important to have sophisticated processes in place in order to streamline operations and ensure scalability. Without this, rapid growth can lead to chaos, inefficiencies, and missed opportunities. Since Ona Media sets a plan with the end in mind, we formulate a strategy to help companies identify and implement technology, processes, and resources to make the marketing efforts as efficient and scalable as possible. We also believe that a company’s marketing stack should never be more complex—or costly—than it needs to be. We ensure that.
By prioritizing these three essential components, companies can more effectively deploy their marketing efforts and deliver a seamless user experience across each touchpoint of the customer journey.
