Captivating Minds and Conquering Challenges: Bringing an EdTech Startup to Market

In a dynamic and fiercely competitive business landscape, where innovative ideas and entrepreneurial spirit flourish, launching a new company has never been more enticing—or more challenging. As aspiring entrepreneurs embark on their journey to carve out a niche in the market, they encounter a maze of obstacles and uncertainties that test their resilience and strategic acumen. From fierce competition and shifting consumer demands to funding constraints and disruptive technologies, the path to success is riddled with obstacles.

That’s why when Ona Media Company was approached by the founder of an innovative edtech solution to help bring their product to market, we jumped at the opportunity – we know that startups need strategic marketing leadership to take them from vision to victory!

We can all agree that life can get overwhelming…especially if you’re a kid navigating emotions around new experiences ranging from a budding social life to changing family dynamics and to managing personal wellness. That’s why this edtech startup founder and children’s book author created a series of comprehensive multimedia courses children can access from anywhere at any time. The platform, filled with stories, videos, and beautiful illustrations, guides children in calming their minds and understanding and communicating their emotions. With years of direct personal experience, scientific research, and consulting with parents and teachers, they know their product will give kids the emotional intelligence they (we all) need more now than ever.

They had the product, but needed to get it in the market. This solution is coming at just the right time, too. The eLearning industry continues to grow and is predicted to reach $325 billion by 2025!

Ona Media Company worked with this client to: 

• Layout an integrated strategic marketing plan.

• Pilot a lead generation project to build a new user base. This included ideating and creating valuable gated content and leveraging social and digital ads to drive form submissions.

• Audit and present technology solutions where existing integrations were creating roadblocks to conversion.

The initial results from the pilot are making for a bright future! 

• Increased visibility of the brand to over 2M impressions and reaching nearly a million people.

• Generated over 500 new leads, with more than half of those self-identifying as educators interested in bringing the product into their classrooms – creating an earning potential of at least $25K. Cost per lead is less than $4 per lead, which is half of the average cost per action in the education industry (~$8 cpa).

• Launched the first book on Amazon which resulted in the first-ever online sales and a perfect 5-star rating. Expanding presence in the growing $2.58B children’s book market – which is expected to reach $2.62B this year – by working with them to publish and launch the next seven books in the series.

• Identify critical resources needed, including sales force, strategic partnerships, literary agents, and technology shifts to nurture leads into sales and enhance the customer experience.

This startup is tackling a genuine need. Educators and parents continue to bridge the gap with students academically and in terms of their social and emotional well-being after the pandemic. Ona Media Company feels privileged to be working to help create a better future.