PUBLIC WELFARE FOUNDATION _ MISSION DRIVEN
PUBLIC WELFARE FOUNDATION
MISSION DRIVEN
A NEW VISION
OF JUSTICE
Public Welfare Foundation is a Washington, D.C.-based private foundation with over 75 years of grantmaking behind transformative criminal and youth justice reform. They came to Ona with a specific need – and kept coming back.
What started as a paid ad campaign for their Future Formers national initiative turned into an ongoing partnership built on trust, speed, and shared stakes
PARTNERSHIP AT A GLANCE
1.5+
YEARS
3
PROJECTS
3.7M
VIEWS
Public Welfare Foundation needed a partner who could match their pace without losing the precision their mission demands. That's what this partnership is built on: speed, strategy, and shared stakes.
PROJECT TIMELINE
TRUSTED PARTNER
MONTH 1
Future Formers Advertising Campaign Launches
MONTH 4
Meta Fact-Checking Strategic POV
MONTH 7
Rapid Response for Executive Order
MONTH 12
Future Formers Advertising Campaign Ends
MONTH 14
Rapid Response Public Safety Campaign
IMPACT
48%
IMPRESSIONS + VIEWS
212%
ENGAGEMENTS
195%
CLICKS
SHIRIN BEHZADI _ EXECUTIVE POSITIONING
SHIRIN BEHZADI
EXECUTIVE POSITIONING